Do you know what information you need to collect today to answer the future's questions? Do you know how much time and money you invest in keeping records straight and your business afloat? Information management considers data and information as key - and very expensive - assets, easily overlooked and often poorly treated. Organizations tend to follow a hunter-gatherer approach, accumulating impressive amounts of data without using a strategy. This approach is costly and a waste of resources, as data is useful only when applying it in the context, it was collected.
By considering data an asset, Information management applies strategies and methods from modern asset management, focusing on value-chains and the build-up of knowledge and capabilities to quickly and effectively acquire critical data.
If you are a responsible leader – manage your data asset actively and efficiently.